To innovate is “to make changes in something established, especially by introducing new methods, ideas, or products.” In legal services, innovation involves re-examining the established way of doing things and finding better ways that new methods, ideas, and tools make possible.
Innovation is a search for a better way. A search that is motivated by a realization that the traditional way is no longer satisfactory. It works, but not well enough. It fails to draw adequately on the new reality of what is possible. It is falling short of what the market is now demanding.