The oil and gas industry, historically, has been fueled by innovation. Reflection seismography, which first revolutionized petroleum exploration in the 1920s, prompted oilfield discoveries worldwide and filled billions of barrels of oil. Fluid catalytic cracking, discovered in 1937, served to advance refining and still produces most of the world’s gasoline. More recently, horizontal drilling and hydraulic fracturing (fracking) led the commercial exploitation of massive, unconventional oil and gas resources that were once considered uneconomic.
As the industry faces continued pressure to streamline operations and reduce costs due to overcapitalization, budget overruns, and production oversupply, our multi-part assessment will help you to understand where you are now and where do you want to go and in defining or executing your organization’s innovation strategy.
Innovation will be more important than ever as we move toward the next normal given changing consumer needs and occasions. Companies can rethink their innovation agendas to more efficiently address those needs and drive growth. However, many executives see barriers to boosting innovation performance, including the complexity of multifunctional organizational dynamics and the difficulty of predicting consumer preferences and behaviors. In addition, these innovations seem to be changing faster than ever. Disruption due to the pandemic lends even greater urgency to ensuring that innovation strategies adapt well to changes in consumer needs and retail environments. Here’s a look at our multi-part assessment that helps you to understand where you are now and where do you want to go.
Sales innovation is often the factor fueling companies’ race for relevancy, for their products and services. And, in recent years, as companies have instilled and and nurtured innovative cultures, they’ve positioned themselves for agile growth. Here’s a look at our multi-part assessment that helps you to understand where you are now and where do you want to go.
Marketing innovation is a deployment of new marketing method that is associated with significant changes in the project, product construction or in packaging, distribution, promotion or pricing strategy. The purpose of marketing innovations is to satisfy consumers’ need better, to open new trade areas or new positioning of product on the market in order to boost sales. Here’s a look at our multi-part assessment that helps you to understand where you are now and where do you want to go.